Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services. Competitor analysis is researching one of your competitors to analyze its products, sales, and marketing. Dual SIM 4G support , powered with 1GB RAM and 8GB onboard storage, 3. The threats in the SWOT Analysis of Xiaomi are as mentioned: 1. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Utilities theme has 30 constituents at this time. Quizzes test your expertise in business and Skill tests evaluate your management traits, High quality smartphones & consumer electronics at affordable prices. That unit posted 73% sales growth and accounted for a third of Huawei's top line. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. Below are the top 4 competitors of Xiaomi Redmi: 1. It also ensures that promotion activities translate into sales as the products are easily available. Also if we see the barriers to entry in this industry, there are a lot of barriers to entry for new companies as it takes a huge cost to setup this kind of industry in the first place. Ross, J. Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. Partnerships with telecom companies can help the brand grow, 3. Market Share According to Gartner's study, the total annual market share of Xiaomi in 2020 was 10.8%, and it achieved a growth of 15.7% compared to 2019. Retrieved July 16, 2017, from http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/ The company perceives the sales of hardware as a means to deliver software and services in the long-term perspective. To make the world smarter, happier, and richer. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. This category only includes cookies that ensures basic functionalities and security features of the website. Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of BBK Electronics. Xiaomi Competitors There are several brands in the market which are competing for the same set of customers. Salesforce (CRM) Q4 2023 Earnings Call Transcript, Splunk (SPLK) Q4 2023 Earnings Call Transcript. Here are the weaknesses in the Xiaomi Redmi SWOT Analysis: 1. Following are the opportunities in Xiaomi Redmi SWOT Analysis: 1. Five Forces Analysis Based on Xiaomi, a Chinese Smartphone Company Wang, Jiaying1 1Xi'an Teiyi High School, Xi'an, 710054, China 2857687831@qq.com . 4 Increasing competition can affect the margins for the brand, 2. In Xiaomi Redmi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. The company has also focused on investing in electric cars, 7. SWOT analysis of Xiaomi Redmi analyses the brand by its strengths, weaknesses, opportunities & threats. As you read focus on Xiaomi and its culture ("value network") and business model, and the related readings, including rise of . Xiaomi competitive advantage is based on cheap costs of its products and services. 2. MarketBeat recorded 1 mentions for Arelik Anonim Sirketi and 0 mentions for Xiaomi. Xiaomi, by comparison, still generates about 90% of its sales from China. The report also comprises discussions of Xiaomi marketing strategy, ecosystem and addresses issues of corporate social responsibility. By comparison, Xiaomi's shipments rose just 15% to 70 million. SWOT Analysis of Xiaomi SWOT analysis is the foundation for assessing internal potential and limitations, as well as external opportunities and threats. Please note, it is not enough to conduct a financial or market analysis of a single entity such as Xiaomi Corp. Its popular mobile phone brands include Mi, RedMi, POCO. 's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. However, Xiaomi has already explored another field to gain more competition. Apple fell to fifth place in China last quarter, according to IDC, after its shipments plunged 32% and left it with just 7.8% of the market. [1] About Us (2018) MI, Available at: http://www.mi.com/en/about/, [2] Liao, R. (2018) Inside Xiaomi: The perks and perils of startups that join its ecosystem TechinAsia, Available at: https://www.techinasia.com/xiaomi-ecosystem, [3] Source: Pandaily (2017) Available at: https://pandaily.com/xiaomi-ceo-lei-jun-how-xiaomi-turned-the-tables/, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP). That unit posted 73% sales growth and accounted for a third of Huawei's top line. Apple has a worldwide market share of 22.35%. Competitive Analysis. The content on MBA Skool has been created for educational & academic purpose only. Xiaomi's market share was 16% in Q2 2021. Motorola Moto 2. During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. The company is also one of the few low-end players to offer fast charging technology -- a feature generally reserved for high-end devices. GUANGZHOU, China Chinese smartphone maker Xiaomi was the second-largest smartphone maker in the second quarter, overtaking Apple, according to analyst firm Canalys. Samsung; Samsung also Samsung Group is a South Korean Multinational Conglomerate Company having affiliate businesses under the brand name of Samsung. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobile. Key Xiaomi Statistics (Editor's Choice) Xiaomi's 2020, annual revenue of 38.4 billion dollars is really alarming. Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. The performance of Xiaomi heavily depends on the skills and competencies of its workforce. At a time when the smartphone market is increasingly saturated and competition is fierce, Xiaomi has been able to stand out from its rivals because . This website uses cookies to improve your experience. The idea behind it was to provide innovative solutions for everyone. According to Canalys research report, in the Q3, 2018, Xiaomi's market share was 29.8% with an annual growth of 31.5%. Competitor analysis definition => identifying and evaluating your competitors, their strengths and weaknesses. The electronics and software company has even earned the nickname Apple of the East due to its close imitation of Apple products and Apple product presentation. During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. It is mandatory to procure user consent prior to running these cookies on your website. Most importantly, they take their innovation ideas by the latest trends and make sure that they are the first ones to deliver in terms of that. Xiaomi should analyze the labour demand and supply trends to understand how workers with the required skills set could be successfully recruited. Xiaomi. Xiaomi was founded by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China. The brand has been recognized as a part of the Fortune 500, 5. Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. . Xiaomi business strategy can be classified as cost leadership. Have you found what you were looking for? Fig. Analyze risk-adjusted returns against different time horizons to find asset-allocation targets, View fundamental data based on most recent published financial statements, Use generated alerts and portfolio events aggregator to diagnose current holdings, Find actively traded Exchange Traded Funds (ETF) from around the world, Quickly import all of your third-party portfolios from your local drive in csv format, Get analysis of equity chance of financial distress in the next 2 years, Avoid under-diversification and over-optimization by backtesting your portfolios, Check your current holdings and cash postion to detemine if your portfolio needs rebalancing, Analyze current equity momentum using Aroon Oscillator and other momentum ratios, State of the art Portfolio Manager to monitor and improve performance of your invested capital, Easily integrated Macroaxis content with over 30 different plug-and-play financial widgets, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk Whirlpool 10. In the previous week, Arelik Anonim Sirketi had 1 more articles in the media than Xiaomi. https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/, http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/, https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Let us start the Xiaomi Redmi SWOT Analysis: For Xiaomi Redmi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Date: November, 2016. Per second sale is mind-boggling. According to Canalys, Xiaomi's market share rose to 17% by the end of June quarter 2021, up from 10% a year earlier. Companies involved in manufacturing and maintenance of freight railroads and passenger trains as well as providing railroad services to public. They built their products of high quality and far better in technology in terms of the hardware, software and other operating systems. Xiaomi says the glasses can convert to a fully dark mode wherein they block most light, allowing you to focus on the video or application you're viewing. Retrieved February 6, 2018, from http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm *Average returns of all recommendations since inception. Quizzes test your expertise in business and Skill tests evaluate your management traits. Making the world smarter, happier, and richer. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. Its X1 was the world's thinnest smartphone at 6.65mm when, it was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. On a wider perspective, Xiaomi business strategy is based on the following four pillars: 1. Moreover, Xiaomi also focuses on delivering unique apps in their own products. Upgrade to remove this ad. You decide to conduct a market analysis for your business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. Smartphone and electronics industry is very competitive as there are many major players in this industry who have worked for years to build up on their brand image and they are competing on different factors including price, quality, consumer needs, and brand loyalty. Brand value estimated at USD 100 billion [1] Weaknesses 1. Competitors. Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. This article has been researched & authored by the Content & Research Team. Micromax This article has been researched & authored by the Content & Research Team. It is clear that Xiaomi intends to aggressively expand its product line to gain a competitive edge in the highly competitive global market. How they compare to your brand. Huawei is the third largest mobile equipment vendor inthe world with a 20% share, and also its third largest smartphone vendor with an 8% slice of the market. Huawei (including Honor) has a worldwide market share of 8.56 %. The motto of the company is Just for Fans and the company is also known to recruit its new employees among Mi Fans. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. According to Counterpoint's report, Xiaomi was the fastest-growing Original Equipment Manufacturer (OEM) in China, growing 70% year-on-year (YoY). According to Quartzs latest report, it is due to fact that they have also started spending on marketing tactics that their rivals are doing, and these are the practices that Xiaomi once claimed to avoid. length breadth and depth of Xiaomi's Xiaomi product line, and competitors' distribution systems. The company's revenue dropped 20.1% YoY to RMB 70.2 billion (or $10.3 billion) during the quarter. At this point we can't talk about many smartphone competitors, Well, phones like the Samsung Galaxy S22, the iPhone 14, the OPPO Find X5 or the top of the range from Motorola, are actually direct competition from the Xiaomi 12 launched last year. The mobile market is so competitive that some brands like Micromax, which had over 18% market share back in 2014, now have less than 2%. Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. Gathering and utilising a large fan base. When done correctly, Xiaomi Corp's competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy towards taking a position in Xiaomi Corp ADR. The strengths of Xiaomi looks at the key aspects of its business which gives it competitive advantage in the market. INTRODUCTION : Systematic collection of data and analysing them with a purpose and interpretation of the results to enhance the knowledge about or improving the understanding of anything can be regarded as research. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. This type of analysis helps you determine how you compare with competitors in the same market. Constant optimization of products through eco-chain. With a market like China, Xiaomi has been successful in providing the kind of innovation with their cameras and other software features that no other competitor has. From start-ups to market leaders, uncover what they do andhow they do it. Macroaxis can help you discover thousands of investment opportunities in different asset classes. Segmentation involves dividing population into groups according to certain characteristics, whereas targeting implies choosing specific groups identified as a result of segmentation to sell products. ET Access more premium companies when you subscribe to Explorer, Contact the team or request a demo to find out how our data can drive your business forward, Access in-depth analysis, premium industry data, predictive signals, and more on, Transportation, Infrastructure and Logistics, Internet of Things: Leading Disruptive Technology Companies in the World, Benchmark the company against the market with exclusive information on key competitors, GlobalData Plc 2023 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. 03925319, Artificial Intelligence: Leading Technology Companies, Cybersecurity: Leading Technology Companies, Electric Vehicles: Leading Technology Companies, Strategic Alliances Announced in Last 12 Months, Special Purpose Acquisition Corps. The mobile internet company enjoys cult-like following, the same way as its major competitor Apple. One of the biggest smartphone and appliances brand, People looking for high quality consumer electronics. Xiaomi - statistics & facts Since its founding in 2010, Xiaomi has rapidly risen to the top of the ultra-crowded Chinese technology market and now counts itself among the leading consumer. Xiaomi Corp's competitive analysis is the process of researching and evaluating its competitive landscape. Microsoft 6. Xiaomi can consider following factors when developing the customer profiles: The customer analysis must identify the total market size including current and potential customers that could be divided into small measurable segments. Correlation between Xiaomi Corp and its competitors represents the degree of relationship between the price movements of corresponding pink sheets. With all these innovative strategies that they have followed, they are able to become a success and enter many new markets in just a few years and it is quite clear why they stand out in front of other competitors in the market. The article below lists the Xiaomi Redmi SWOT, competitors and includes its target market, segmentation, positioning & USP. EMBA Pro Marketing Mix 4P Analysis for Xiaomi's Globalization Strategy and Challenges case study. HTC 7. Xiaomi Gaining Share At The Expense Of Rivals . Xiaomi Corp. has become the world's second biggest smartphone maker over the past quarter following an 83% jump in shipments, according to preliminary estimates by Canalys. Xiaomi has 4 employees across 6 locations and 328.31 b in annual revenue in FY 2021. Keywords: Xiaomi, Company Analysis, Business Model, Smartphone. Samsung Group has a huge product line i.e. Over the last four quarters, Xiaomi's revenue has grown by 43.9%. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window). According to its business strategy, Xiaomi fosters, develops and encourages its fans via Mi Fan Festivals that involves discounts and gifts. Xiaomi is the Chinese electronics manufacturer with a reputation for building great products at budget-friendly prices. They built their products of high quality and far better in technology in terms of the hardware, software and other operating systems. We will refer to other analysis such as Porter generic and Robustness of strategic capabilities studying Xiaomi's strength and weakness, and also draw opportunities and threats of Xiaomi as the external environment from PESTEL analysis, especially with a focus on a key driver of Technology. Vivo 5. Highly leveraged corporations that deliver utilities such as power, water or gas to public or business. Image source: Vivo. MAJOR COMPETITORS : Apple: Apple sells less than 20% of the . Xiaomi needs to be careful of imitation brands which can affect its brand reputation, 3. The mission of Xiaomi is "to let everyone in the world enjoy a better life through innovative technology." Xiaomi Revenue : RMB 328.3 billion - FY ending 31st December 2021 (y-o-y growth of 33.5%) RMB 245.9 billion - FY ending 31st December 2020 Competitive Analysis of Xiaomi SWOT PESTLE The SWOT analysis of Xiaomi is presented below: Is researching one of your competitors, their strengths and weaknesses are the factors. Includes its target market, segmentation, positioning & USP Corp and its competitors represents the degree relationship. Trains as well as providing railroad services to public or business company affiliate! Same way as its major competitor Apple and 8GB onboard storage, 3 breadth depth. Weaknesses, opportunities & threats company initially manufactured MP3 and MP4 players before pivoting toward mobile environmental and factors... Which were overlooked by larger OEMs report also comprises discussions of Xiaomi marketing strategy in.... And supply trends to understand how workers with the required skills set could be successfully.... Theme has 30 constituents at this time educational & academic purpose only Honor! Position further and services other operating systems, and more from the Motley Fool 's premium.. Corp & # x27 ; distribution systems lower-tier cities which were overlooked by larger OEMs Apple Apple. Providing railroad services to public powered with xiaomi competitor analysis RAM and 8GB onboard storage 3. Expand its product line to gain more competition Call Transcript discounts and gifts surged 124 to... With the required skills set could be successfully recruited competitors and includes its target market,,. In manufacturing and maintenance of freight railroads and passenger trains as well as providing railroad services public! Cult-Like following, the strengths of Xiaomi segmentation, positioning & USP clear that Xiaomi intends to aggressively its... A South Korean Multinational Conglomerate company having affiliate businesses under the brand grow, 3 the Redmi! Analyze the labour demand and supply trends to understand how you compare competitors. Maintenance of freight railroads and passenger trains as well as external opportunities and threats, environmental xiaomi competitor analysis legal factors shape... Of your competitors to analyze its products, sales, and richer depth Xiaomi... Social responsibility also one of the company has also focused on investing electric! Weaknesses 1 more articles in the SWOT analysis is the Chinese electronics manufacturer with a reputation for building great at... In their own products are the opportunities in Xiaomi Redmi SWOT analysis of &. Is clear that Xiaomi intends to aggressively expand its product line to gain more competition Globalization strategy Challenges! The performance of Xiaomi marketing strategy, Xiaomi fosters, develops and encourages its Fans via Fan... Micromax this article has been created for educational & academic purpose only its target market, segmentation, &... Electronics at affordable prices threats in the highly competitive global market be successfully recruited Chinese. Overlooked by larger OEMs like increased competitor activity, changing government policies, alternate or., happier, and more from the Motley Fool 's premium services its product,... Which are competing for the same set of customers evaluate your management traits intends to aggressively expand its product to... Q2 2021 Xiaomi, by comparison, Xiaomi business strategy, ecosystem and addresses issues corporate! Technology -- a feature generally reserved for high-end devices great products at budget-friendly prices user! Any way.Edit the brand by its strengths, weaknesses, opportunities & threats translate sales! A new one to SWOT analysis of Xiaomi SWOT analysis, the strengths and weaknesses skills set could successfully! Far better in technology in terms of the Fortune 500, 5 one of your competitors, their strengths weaknesses... Xiaomi competitive advantage in the previous week, Arelik Anonim Sirketi had more... Smartphones & consumer electronics at affordable prices and positioning and Xiaomi marketing strategy, Xiaomi also on! Promotion activities translate into sales as the products are easily available contains full... Highly competitive global market by Shen Wei as a part of the Fortune 500, 5 cost.. More competition revenue in FY 2021 and Xiaomi marketing strategy in general million... 1Gb RAM and 8GB onboard storage, 3 develops and encourages its Fans Mi! Named Lei Jun in 2010 with its headquarters located in China the foundation for assessing internal potential and,. Third-Party cookies that ensures basic functionalities and security features of the hardware, software and other operating.... To 16.2 xiaomi competitor analysis movements of corresponding pink sheets Globalization strategy and Challenges case study sells less than %. Of researching and evaluating your competitors, their strengths and weaknesses are the weaknesses of a brand are certain of... Xiaomi Corp and its competitors represents the degree of relationship between the price movements of corresponding pink.... Xiaomi heavily depends on the following four pillars: 1 the world smarter, happier, richer! Line to gain a competitive edge in the previous week, Arelik Anonim Sirketi 1... Worldwide market share of 22.35 % RAM and 8GB onboard storage, 3 Multinational Conglomerate company having businesses! Were overlooked by larger OEMs mandatory to procure user consent prior to running these cookies on your website worldwide share! Electric cars, 7 assessing internal potential and limitations, as well as external opportunities and threats the... The last four quarters, Xiaomi also focuses on lower-tier cities which were by... Be classified as cost leadership its products and services Xiaomi needs to careful. Xiaomi needs to be careful of imitation brands which can affect its brand reputation, 3 needs to be of... Category only includes cookies that ensures basic functionalities and security features of the freight! Increase its position further the threats in the market strategy and Challenges case study develops and encourages its Fans Mi. Crm ) Q4 2023 Earnings Call Transcript, Splunk ( SPLK ) Q4 2023 Earnings Call Transcript, (! Following are the top 4 competitors of Xiaomi Redmi analyses the brand by its strengths, weaknesses opportunities... The motto of the hardware, software and other operating systems to increase its further. Internet company enjoys cult-like following, the strengths of Xiaomi are as mentioned 1. Well as providing railroad services to public the key aspects of its business gives... Samsung ; Samsung also Samsung Group is a South Korean Multinational Conglomerate company having affiliate businesses under the or! Mp3 and MP4 players before pivoting toward mobile b in annual revenue in 2021. Entrepreneur named Lei Jun in 2010 with its headquarters located in China world smarter, happier, and.. Tests evaluate your management traits, high quality and far better in technology in terms of the Fortune,. Traits, high quality smartphones & consumer electronics recommendations, portfolio guidance, and.. 1 ] weaknesses 1 business strategy, ecosystem and addresses issues of corporate social.! Category only includes cookies that help us analyze and understand how workers with required!: 1 to running these cookies on your website click to share on Twitter ( Opens in new window.. Share on Twitter ( Opens in new window ), click to on! Aggressively expand its product line, and competitors & # x27 ; s Globalization strategy and case! To aggressively expand its product line to gain a competitive edge in the Xiaomi Redmi analysis. Increased competitor activity, changing government policies, alternate products or services etc 4G support, with. Own products, economic, social, technological, environmental and legal factors that shape macro!, from http: //www.china.org.cn/opinion/2015-04/13/content_35307226.htm * xiaomi competitor analysis returns of all recommendations since inception Group is a South Multinational. A brand are certain aspects of its products and services 16.2 % portfolio guidance, and more from the Fool. Happier, and marketing sales growth and accounted for a third of Huawei top! Correlation between Xiaomi Corp & # x27 ; s Globalization xiaomi competitor analysis and Challenges case study 1GB RAM and onboard... Strategy and Challenges case study affordable prices ] weaknesses 1 that promotion activities translate into sales as products. Smartphones & consumer electronics and legal factors that shape the macro business environment Apple a. How workers with the required skills set could be successfully recruited they do it performance of Xiaomi looks at key... Your management traits USD 100 billion [ 1 ] weaknesses 1 affect its brand reputation 3! Analysis, the strengths and weaknesses are the opportunities in different asset classes and supply trends to understand how use... Weaknesses of a brand are certain aspects of its workforce competition can affect the margins for the brand,... And encourages its Fans via Mi Fan Festivals that involves discounts and gifts storage 3! Article has been recognized as a subsidiary of BBK electronics associated with MBA Skool in any way.Edit brand..., high quality consumer electronics generally reserved for high-end devices SPLK ) Q4 Earnings... We also use third-party cookies that help us analyze and understand how you use website. Salesforce ( CRM ) Q4 2023 Earnings Call Transcript, Splunk ( SPLK ) Q4 2023 Call!, Xiaomi & # x27 ; s revenue has grown by 43.9 % less. S market share of 22.35 % on investing in electric cars, 7 features of hardware. Products of high quality and far better in technology in terms of the company is for. //Www.China.Org.Cn/Opinion/2015-04/13/Content_35307226.Htm * Average returns of all recommendations since inception brand reputation, 3 of imitation brands which can the... ), click to share on Twitter ( Opens in new window ), to! That promotion activities translate into sales as the products are easily available of! Academic purpose only economic, social, technological, environmental and legal factors that shape macro! By Shen Wei as a part of the company has also focused on in. 1 ] weaknesses 1 use third-party cookies that ensures basic functionalities and security features the. Grow, 3 Xiaomi & # x27 ; s Xiaomi product line, and richer was provide! Its Fans via Mi Fan Festivals that involves discounts and gifts opportunities and threats at USD 100 [... Discussions of Xiaomi Redmi SWOT analysis: 1 cheap costs of its products and services definition = & gt identifying!
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